Mahindra’s New Electric Cars:
Mahindra & Mahindra, a major player in the Indian automobile industry, has recently introduced two groundbreaking electric SUVs—XEV 9e and BE 6. The company commenced the booking for these two models on February 14, 2025, and the response has been nothing short of phenomenal. Within the first day, Mahindra received an impressive 30,179 bookings, making it one of the most successful launches in the electric vehicle (EV) segment in India. This article takes a deep dive into the exciting features of these two vehicles, the impressive response from consumers, and what the future holds for Mahindra’s electric ambitions.
Record-Breaking Bookings for Mahindra’s New Electric SUVs
On February 14, 2025, Mahindra opened the booking for its new electric vehicles—XEV 9e and BE 6—and the response was overwhelming. A total of 30,179 units were booked on the very first day, signaling a strong demand for electric mobility in India. According to reports, the total value of these bookings stood at ₹8,472 crore, based on the ex-showroom price of the vehicles. The company is poised to change the landscape of electric mobility in India with these two innovative models.
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Mahindra, traditionally known for its robust line-up of SUVs, has made a concerted push into the electric vehicle market, which is growing rapidly in India. These bookings for the XEV 9e and BE 6 are a testament to the shift in consumer preferences towards eco-friendly and technologically advanced vehicles. Anand Mahindra, the Chairman of Mahindra Group, shared a post on X (formerly known as Twitter) celebrating the massive success of the launch. He said, “Mahindra’s Electric Origin SUVs have set a new record in the EV category with 30,179 bookings on the first day, valued at ₹8,472 crore.”
Mahindra’s Electric Vehicle Vision: XEV 9e and BE 6
Mahindra has always been at the forefront of innovation in the Indian automotive industry, and these new electric SUVs are no different. The XEV 9e and BE 6 come packed with cutting-edge features that cater to the growing demand for electric mobility in the country.
1. XEV 9e: A Premium Electric SUV
The XEV 9e is positioned as a premium electric SUV offering, designed for those looking for both performance and luxury. It boasts a sleek design, advanced technology, and an array of features aimed at making the EV experience as comfortable and enjoyable as possible. The XEV 9e is expected to deliver top-notch performance with its powerful electric drivetrain and long-range capabilities.
The XEV 9e is available in four variants—Pack One, Pack Two, Pack Three Select, and Pack Three—providing consumers with different options depending on their preferences and budget. It comes with two battery pack options—59 kWh and 79 kWh—giving consumers flexibility in terms of range and performance.
2. BE 6: The Sporty Electric SUV
The BE 6 is Mahindra’s answer to the growing demand for sporty electric SUVs. With a bold design, cutting-edge technology, and a performance-driven electric motor, the BE 6 is poised to become one of the top choices for those seeking a stylish and powerful electric vehicle. It is available in five variants—Pack One, Pack One Above, Pack Two, Pack Three Select, and Pack Three—which means there is a model for every type of buyer.
Like the XEV 9e, the BE 6 also offers two battery options—59 kWh and 79 kWh. This enables users to select the variant that best fits their driving needs, whether they prefer longer range or higher performance.
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Pricing of Mahindra XEV 9e and BE 6
The pricing of the new electric SUVs from Mahindra has been set to cater to a wide audience while keeping them competitive in the growing EV market in India. The ex-showroom prices of the XEV 9e and BE 6 range from ₹18.9 lakh to ₹30.5 lakh, making them relatively affordable compared to other electric vehicles in the market. This pricing will likely appeal to both urban and rural buyers who are looking for eco-friendly alternatives to traditional fuel-based vehicles.
In addition to their affordability, Mahindra is also offering a range of attractive financing options, making the transition to electric vehicles more accessible to consumers across India. With the government’s push towards electric mobility, incentives, and tax benefits, the total cost of ownership for electric vehicles is expected to be much lower than that of conventional internal combustion engine (ICE) vehicles.
Growing Electric Vehicle Market in India
India’s electric vehicle market has been witnessing exponential growth in recent years, driven by the increasing awareness about environmental issues, government incentives, and the rising cost of fossil fuels. According to recent reports, the sales of electric passenger vehicles in India crossed the 1 lakh mark last year, a significant milestone in the country’s journey towards cleaner transportation.
Mahindra, with its strong legacy in the SUV segment, is well-positioned to capitalize on this growth. The XEV 9e and BE 6 are the company’s most ambitious foray into the electric vehicle space, and the market response to their booking has only validated the company’s strategic shift.
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The Indian government’s support for electric mobility has been crucial in driving the adoption of EVs. Various state and central government initiatives, such as subsidies, tax exemptions, and infrastructure development, have made it easier for consumers to purchase electric vehicles. Additionally, the growing number of charging stations across the country is reducing one of the major hurdles to EV adoption—range anxiety.
Mahindra’s Success in the Automotive Market
Mahindra & Mahindra has seen significant success in its vehicle sales recently. In January 2025, the company reported a 16% increase in its total sales, reaching 85,432 units. Of this, the sales of passenger vehicles, which include SUVs like the XUV700 and Scorpio, grew by 18% compared to the previous year. Commercial vehicle sales also performed well, with a total of 23,917 units sold.
Vijay Nakra, the President of the Automotive Sector at Mahindra & Mahindra, said, “We started the year on a strong note by selling 50,659 SUVs, which marks an 18% growth. With a total of 85,432 vehicles sold, we are witnessing a 16% increase in overall sales.”
Why Mahindra’s New EVs Are Generating Buzz
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Affordable Pricing
One of the key reasons for the overwhelming response to the XEV 9e and BE 6 is their pricing. With electric vehicles in India typically being more expensive than their ICE counterparts, Mahindra’s competitive pricing makes these models more accessible to a broader consumer base. The fact that these vehicles are priced similarly to high-end ICE SUVs is likely to attract consumers who are looking to make the shift to electric vehicles without compromising on quality or features. -
Long-Range and Performance
Another major selling point of these electric SUVs is their long-range capabilities. Both the XEV 9e and BE 6 are available with 59 kWh and 79 kWh battery packs, allowing users to travel longer distances on a single charge. This is particularly important in India, where long-distance driving is a significant consideration for many car buyers. -
Sustainability and Eco-Friendly Features
As awareness of climate change and air pollution grows, many Indian consumers are increasingly prioritizing sustainability when making purchasing decisions. Electric vehicles, with their zero emissions and energy-efficient features, are seen as an environmentally responsible alternative to traditional fuel-powered vehicles. The XEV 9e and BE 6 contribute to Mahindra’s ongoing efforts to promote sustainable mobility. -
Technological Innovation
Mahindra’s commitment to innovation is evident in the XEV 9e and BE 6. These vehicles come with the latest technological advancements, including advanced infotainment systems, autonomous driving capabilities, and smart connectivity features. Consumers are drawn to these cutting-edge features, which make driving more enjoyable and convenient. -
Brand Reputation
Mahindra has built a solid reputation in India for producing durable and rugged vehicles. The brand is synonymous with SUVs, and this reputation has worked in its favor as it ventures into the electric vehicle market. Consumers trust the brand to deliver quality, and Mahindra’s track record with its existing lineup of vehicles, including the XUV700, is likely to drive interest in the new electric models.
Conclusion: Mahindra’s Electric Future
The successful launch of the XEV 9e and BE 6 has solidified Mahindra & Mahindra’s position as a key player in the electric vehicle market in India. The overwhelming response to the booking of these two electric SUVs is a clear indication of the growing demand for eco-friendly vehicles in the country. As more consumers shift towards electric mobility, Mahindra’s focus on sustainability, innovation, and affordable pricing will likely make these vehicles a preferred choice.
With the Indian automotive market rapidly evolving, Mahindra is poised to play a crucial role in shaping the future of electric mobility in India. By introducing exciting new models like the XEV 9e and BE 6, Mahindra is not just keeping up with the global shift towards electric vehicles but leading the charge in providing sustainable, innovative, and affordable solutions to Indian consumers. As the electric vehicle market continues to grow, Mahindra’s success with these vehicles is just the beginning of an exciting journey towards a greener and more sustainable future.
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